Master Digital Marketing: Strategies & Career Growth
Master the Essentials: Launch Your Career in Digital Marketing Today!
4.7 (10)
93 learners
What you'll learn
Understand the differences between digital and traditional marketing
Identify key digital marketing channels and their uses
Analyze audience demographics and psychographics for targeted marketing
Evaluate digital marketing metrics and KPIs for campaign success
Identify key digital marketing channels and their uses
Analyze audience demographics and psychographics for targeted marketing
Evaluate digital marketing metrics and KPIs for campaign success
This course includes
- 2.2 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 22 lessons • 2.2 hours of video
Comprehensive Digital Marketing Fundamentals
22 lessons • 2.2 hours
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Comprehensive Digital Marketing Fundamentals
22 lessons • 2.2 hours
- Introduction to Digital Marketing | Overview04:58
- Introduction to Digital Marketing | Course introduction03:19
- Introduction to Digital Marketing05:56
- Digital Marketing versus Traditional Marketing05:24
- Key Digital Marketing Channels06:10
- Introduction to Digital Marketing Analytics06:25
- Components of a Digital Strategy05:23
- Introduction to Digital Channels08:27
- Introduction to Organic Digital Channels05:24
- Paid Media Channels06:34
- Email Marketing and Automation05:45
- Introduction to Target Audience Analysis07:06
- Role of Demographics in Audience Analysis07:27
- Role of Psychographics in Audience Analysis05:54
- Introduction to Marketing Metrics and Analytics06:49
- Key Performance Indicators (KPIs): Overview05:41
- Understanding Traffic and Conversions06:47
- Job Roles in Digital Marketing06:43
- Digital Marketing Industry Growth06:05
- Career Paths and Growth in Digital Marketing07:17
- Course Wrap-Up & Next Steps | IBM Digital Marketing Professional Certificate02:48
- Importance of Digital Strategy06:21