Unlock Entrepreneurial Success: Discover Your Ideal Customer with MIT Bootcamps - Master Market Segmentation, Customer Profiling, and Innovative Strategies to Propel Your Business Forward!
4.0(49)
583 learners
What you'll learn
Identify and understand who the ideal customer is for entrepreneurial ventures
Develop skills in conducting effective primary customer research
Apply market segmentation techniques to define target markets
Create detailed end user profiles to drive strategic decisions
This course includes
3.5 hours of video
Certificate of completion
Access on mobile and TV
Course content
1 modules
• 66 lessons
• 3.5 hours of video
Mastering Customer Insights for Entrepreneurs
66 lessons
• 3.5 hours
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Official Trailer - "Entrepreneurship 101: Who is Your Customer?" - by Bill Aulet and Erdin Beshimov01:01
What is Entrepreneurship?02:13
Who is Bill Aulet?05:19
Who is Erdin Beshimov?02:41
Bill Aulet Funny Video Bloopers!00:56
MIT Entrepreneurship Lesson: What Do You Need to Start a Business?02:13
MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 1)02:19
MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 2)01:00
MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 3)05:07
MIT Entrepreneurship Case Study: Choosing Your Target Customer (Part 4)02:54
MIT entrepreneurship lesson: What is market segmentation?01:04
MIT entrepreneurship how-to: Developing a market segmentation03:08
MIT entrepreneurship how-to: interviewing prospective customers05:19
Customer interviews can be a lot of fun!02:41
MIT entrepreneurship how-to: organizing your customer interview data05:31
Vanessa Green & Anthony Sagneri, MIT Alums & FINsix Co-Founders - Interview12:25
Intro: How to Find Your Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 1/5)02:48
What is a Beachhead Market & How Do You Select It? Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 2/5)05:11
Fail Fast: How to Select Right Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 3/5)02:46
How to Narrow Your Beachhead Market - Feat. AJ Perez, MIT alum & CEO, NVBots (Pt 4/5)02:25
Tips for Entrepreneurs - AJ Perez, MIT Alum & CEO of NVBots00:52
Conclusion: How to Find Your Beachhead Market (Pt 5/5)00:37
Intro: How to Build an End User Profile - Feat. Hyungsoo Kim, MIT Alum & Founder, Eone (Pt 1/5)02:54
What is an End User Profile? - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 2/5)03:52
How to Build an End User Profile - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 3/5)11:23
Why Build an End User Profile? - Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 4/5)02:11
Conclusion: How to Build an End User Profile-Feat. Hyungsoo Kim, MIT Alum & Founder of Eone (Pt 5/5)01:27
Intro: How to Find Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 1/6)05:14
What is Total Addressable Market (TAM)? - Feat. Thyme Labs (Pt 2/6)02:07
Top Down vs. Bottom Up Analysis: Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 3/6)03:23
How to Calculate Total Addressable Market (TAM) - Feat. Thyme Labs (Pt 4/6)04:23
What To Do if Total Addressable Market (TAM) is Low - Feat. Thyme Labs (Pt 5/6)05:00
Conclusion: How to Find Total Addressable Market (TAM) - (Pt 6/6)02:05
Entrepreneurship Advice by MIT Bootcamps Coach, Andrew Radin, and Thyme Labs Co-Founders01:44
Meet Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 1/11)03:04
Don't Be Afraid to Try the Greatest Sport Around: How to Find Your Persona (Pt 2/11)01:37
What is Cannonball? - Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 3/11)04:45
What is a Persona and How Do You Find It? (Pt 4/11)02:16
Who is Cannonball's End User? Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 5/11)04:50
Who is Cannonball's Persona? Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 6/11)03:49
How to Make a Detailed Persona Profile (Pt 7/11)05:02
How to Find Your Persona - Feat. Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 8/11)04:56
Persona Example: SensAble Technologies' Persona Explained (Pt 9/11)01:59
Advice & How Persona Drives Strategy - Raffaele Colella, MIT Alum & Founder of Cannonball (Pt 10/11)04:05
Conclusion: How to Find Your Persona (Pt 11/11)04:07
Bill Aulet Answers Your Questions! (Pt 1/2)07:02
Bill Aulet and Erdin Beshimov Q&A on Entrepreneurship04:56
Preview of Entrepreneurship 102: What Can You Do for Your Customer?02:24
Meet Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder - Documentary04:21
Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder - Interview (Pt 1/4)04:41
How To Do Primary Customer Research - Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 2/4)04:53
End Users vs. Customers - Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 3/4)04:55
Who is Your Ideal End User? Hanna Adeyema, MIT Alum & Tenacity Health Co-Founder (Pt 4/4)05:19
Intro: How to Do Primary Customer Research - Demo (Pt 1/4)00:48
How to Do Primary Customer Research over the Phone - Demo (Pt 2/4)03:55
How to Do Primary Customer Research In-Person - Demo (Pt 3/4)05:16
Conclusion - How to Do Primary Customer Research - Demo (Pt 4/4)01:39
MIT Bootcamps: Entrepreneurship Myth #301:20
MIT Bootcamps: 6 Entrepreneurship Myths Explained01:14
MIT Bootcamps: Entrepreneurship Myth #101:08
MIT Bootcamps: Entrepreneurship Myth #201:04
MIT Bootcamps: Entrepreneurship Myth #401:31
MIT Bootcamps: Entrepreneurship Myth #501:13
MIT Bootcamps: Entrepreneurship Myth #601:11
Bill Aulet's Parting Advice for Students of MIT's 1st Entrepreneurship Course Online02:25
