Google Ads course for beginners (Step by Step Tutorial)
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21 learners
What you'll learn
This course includes
- 7.5 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 39 lessons • 7.5 hours of video
Google Ads course for beginners (Step by Step Tutorial)
39 lessons
• 7.5 hours
Google Ads course for beginners (Step by Step Tutorial)
39 lessons
• 7.5 hours
- Introduction to Google Ads (Lesson 1) - Google Ads course for beginners 21:21
- Google Ads course for beginners - Create Ad Account (Lesson 2) 10:51
- Google Ads course for beginners - Ad Account settings (Lesson 3) 18:03
- Google Ads course for beginners - Google Ads UI (Lesson 4) 06:49
- Google Ads course for beginners - Setting up conversion tracking (Lesson 5) 13:21
- Google Ads course for beginners - Campaign naming convention (Lesson 6) 04:44
- Bidding strategies in Google Ads explained (Lesson 7) 22:35
- Network settings in Search campaign (Lesson 8) 15:25
- Location settings in Search campaign (Lesson 9) 08:54
- Language settings in Search campaign (Lesson 10) 04:55
- Ad Rotation, Schedule and Brands settings in Search campaign (Lesson 11) 09:39
- Ad Group structure in Search campaign (Lesson 12) 11:43
- Keyword Research in Google Ads Search campaign (Lesson 13) 12:02
- Keyword Match types in Google Ads (Lesson 14) 06:45
- Research for writing Ads (Lesson 15) 08:18
- Create Text Ads: Final URL, Headlines and Description (Lesson 16) 07:57
- Ad Extensions in Search campaigns (Lesson 17) 12:40
- Campaign budget in Search Campaigns (Lesson 18) 04:32
- Negative Keywords (Lesson 19) 03:56
- Campaign overview and Search Terms (Lesson 20) 09:11
- Google Ads reporting with Looker studio for Free (Lesson 21) 16:19
- Scheduling Looker Studio reports and learning metrics (Lesson 22) 12:42
- Introduction to Performance Max campaigns (Lesson 23) 07:24
- Bidding & Asset groups in Performance Max (Lesson 24) 18:52
- Audience Signals and Budgets for pMax (Lesson 25) 14:56
- Introduction to Remarketing campaigns in Google Ads (Lesson 26) 14:58
- Audience creation for retargeting in Google Ads (Lesson 27) 14:46
- Creating remarketing display campaign (Lesson 28) 10:06
- Uploading Ads for retargeting campaign in Google Ads (Lesson 29) 10:36
- App Marketing campaigns in Google Ads (Lesson 30) 48:10
- Introduction to Demand Gen campaigns in Google Ads (Lesson 31) 06:56
- Demand Gen - Campaign, Ad Set and Placement settings (Lesson 32) 12:07
- Demand Gen - Setting up Ads (Lesson 33) 08:58
- Introduction to Standard Shopping campaigns (Lesson 34) 03:52
- Setup Shopping campaign (Lesson 35) 09:38
- Google Ads recent useful updates (Lesson 36) 10:42
- Important things you need to know before running Google Ads (Lesson 37) - Bonus Lesson 09:12
- Important things you need to know before running Google Ads (Lesson 38) - Bonus Lesson 08:37
- Optimization Process for Google Ads Search campaigns (Lesson 39) 06:37
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