Fundamentals of Digital Marketing
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What you'll learn
This course includes
- 6 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 88 lessons • 6 hours of video
Fundamentals of Digital Marketing
88 lessons
• 6 hours
Fundamentals of Digital Marketing
88 lessons
• 6 hours
- Intro to the Digital Garage 02:23
- Your digital opportunity 03:55
- Your online goals 04:01
- Building your online presence 03:06
- Marketing your online presence 04:37
- Analyse and adapt 03:24
- Choosing your online presence 03:36
- How websites work 03:15
- Key website ingredients 03:56
- Websites and your business goals 03:48
- Make your website easy to use 03:31
- Website design do’s and don’ts 04:04
- Email marketing basics 05:51
- Your email marketing options 05:36
- Crafting great marketing emails 04:48
- Managing successful email campaigns 04:02
- Measuring success in email marketing 03:28
- Search engine basics 03:27
- How search engines work 04:46
- How search engines see the web 04:33
- Organic search explained 03:36
- Paid search explained 04:52
- Google search console 04:17
- Intro to search engine optimisation (SEO) 04:20
- The importance of an SEO plan 04:48
- The SEO process 02:50
- How to choose keywords 03:28
- Setting realistic SEO goals 04:32
- Making your web pages search friendly 04:25
- How other websites can work for you 03:43
- Cross borders with SEO 06:17
- Introduction to search engine marketing (SEM) 03:29
- The SEM auction 05:13
- What makes a good keyword 04:19
- Make your ads stand out 04:09
- Achieve relevance with good structure 04:35
- Get the most from your keywords 03:12
- Fine-tune with keyword match types 05:23
- How to know what’s working and what isn’t 04:17
- What is web analytics? 05:49
- Making web analytics work for you 05:54
- Tracking specific goals with web analytics 05:47
- Web analytics and organic search 06:29
- Tools to measure SEM 05:53
- Breaking down your data for insights 03:56
- Marketing to the locals 04:37
- The power of local directories 05:19
- Using digital to advertise locally 03:48
- Reaching locals on their mobiles 03:54
- SEO for local businesses 04:58
- Social media basics 06:14
- The right social media sites for you 04:10
- Setting your goals for social media 03:59
- Getting on social media 03:45
- Your long-term social media plan 05:02
- Advertising on social media 03:45
- Measuring success in social media 05:10
- Avoiding social media pitfalls 03:15
- The evolution of mobile devices 03:10
- Understanding mobile web and mobile apps 03:56
- Understanding mobile apps 03:20
- Introduction for advertising on mobile 04:16
- Search campaigns for mobile 06:10
- Display campaigns for mobile 03:52
- Social media campaigns for mobile 03:33
- What is display advertising? 03:46
- The ins and outs of display advertising 04:31
- Making display ads meet your goals 04:44
- Understanding ad networks 03:56
- How retargeting works 03:20
- Introduction to international marketing and export 04:31
- Validating your new market 03:53
- Being understood abroad 02:20
- Advertise across-borders 04:09
- The support systems you will need 04:19
- Helping customers abroad buy your products 02:52
- Delivering to customers across the globe 04:08
- The rise of online video 03:13
- How video fits into your online strategy 03:00
- Creating video content within your budget 04:02
- Sharing and promoting your videos 02:49
- Advertising on video sharing sites 03:09
- Measuring video performance 03:11
- Using e-commerce to sell 04:49
- Taking payments and manage orders 05:10
- Creating a smooth e-commerce experience 05:57
- Product promotion and merchandising 04:17
- Retargeting for e-commerce 05:12
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