Fundamentals of Digital Marketing
4.0
(0)
9 learners
What you'll learn
This course includes
- 6 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 88 lessons • 6 hours of video
Fundamentals of Digital Marketing
88 lessons
• 6 hours
Fundamentals of Digital Marketing
88 lessons
• 6 hours
- Intro to the Digital Garage02:23
- Your digital opportunity03:55
- Your online goals04:01
- Building your online presence03:06
- Marketing your online presence04:37
- Analyse and adapt03:24
- Choosing your online presence03:36
- How websites work03:15
- Key website ingredients03:56
- Websites and your business goals03:48
- Make your website easy to use03:31
- Website design do’s and don’ts04:04
- Email marketing basics05:51
- Your email marketing options05:36
- Crafting great marketing emails04:48
- Managing successful email campaigns04:02
- Measuring success in email marketing03:28
- Search engine basics03:27
- How search engines work04:46
- How search engines see the web04:33
- Organic search explained03:36
- Paid search explained04:52
- Google search console04:17
- Intro to search engine optimisation (SEO)04:20
- The importance of an SEO plan04:48
- The SEO process02:50
- How to choose keywords03:28
- Setting realistic SEO goals04:32
- Making your web pages search friendly04:25
- How other websites can work for you03:43
- Cross borders with SEO06:17
- Introduction to search engine marketing (SEM)03:29
- The SEM auction05:13
- What makes a good keyword04:19
- Make your ads stand out04:09
- Achieve relevance with good structure04:35
- Get the most from your keywords03:12
- Fine-tune with keyword match types05:23
- How to know what’s working and what isn’t04:17
- What is web analytics?05:49
- Making web analytics work for you05:54
- Tracking specific goals with web analytics05:47
- Web analytics and organic search06:29
- Tools to measure SEM05:53
- Breaking down your data for insights03:56
- Marketing to the locals04:37
- The power of local directories05:19
- Using digital to advertise locally03:48
- Reaching locals on their mobiles03:54
- SEO for local businesses04:58
- Social media basics06:14
- The right social media sites for you04:10
- Setting your goals for social media03:59
- Getting on social media03:45
- Your long-term social media plan05:02
- Advertising on social media03:45
- Measuring success in social media05:10
- Avoiding social media pitfalls03:15
- The evolution of mobile devices03:10
- Understanding mobile web and mobile apps03:56
- Understanding mobile apps03:20
- Introduction for advertising on mobile04:16
- Search campaigns for mobile06:10
- Display campaigns for mobile03:52
- Social media campaigns for mobile03:33
- What is display advertising?03:46
- The ins and outs of display advertising04:31
- Making display ads meet your goals04:44
- Understanding ad networks03:56
- How retargeting works03:20
- Introduction to international marketing and export04:31
- Validating your new market03:53
- Being understood abroad02:20
- Advertise across-borders04:09
- The support systems you will need04:19
- Helping customers abroad buy your products02:52
- Delivering to customers across the globe04:08
- The rise of online video03:13
- How video fits into your online strategy03:00
- Creating video content within your budget04:02
- Sharing and promoting your videos02:49
- Advertising on video sharing sites03:09
- Measuring video performance03:11
- Using e-commerce to sell04:49
- Taking payments and manage orders05:10
- Creating a smooth e-commerce experience05:57
- Product promotion and merchandising04:17
- Retargeting for e-commerce05:12
