Digital Marketing and Growth Hacking Full Course (Zero to Expert)
Master the Essentials: Launch Your Career in Digital Marketing Today!
4.0
(1)
18 learners
What you'll learn
- Understand the differences between digital and traditional marketing
- Identify key digital marketing channels and their uses
- Analyze audience demographics and psychographics for targeted marketing
- Evaluate digital marketing metrics and KPIs for campaign success
This course includes
- 2 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 22 lessons • 2 hours of video
Comprehensive Digital Marketing Fundamentals
22 lessons
• 2 hours
Comprehensive Digital Marketing Fundamentals
22 lessons
• 2 hours
- Introduction to Digital Marketing | Overview 04:58
- Introduction to Digital Marketing | Course introduction 03:20
- Introduction to Digital Marketing 05:57
- Digital Marketing versus Traditional Marketing 05:24
- Key Digital Marketing Channels 06:10
- Introduction to Digital Marketing Analytics 06:26
- Components of a Digital Strategy 05:23
- Introduction to Digital Channels 08:27
- Introduction to Organic Digital Channels 05:24
- Paid Media Channels 06:35
- Email Marketing and Automation 05:45
- Introduction to Target Audience Analysis 07:06
- Role of Demographics in Audience Analysis 07:27
- Role of Psychographics in Audience Analysis 05:54
- Introduction to Marketing Metrics and Analytics 06:50
- Key Performance Indicators (KPIs): Overview 05:41
- Understanding Traffic and Conversions 06:47
- Job Roles in Digital Marketing 06:43
- Digital Marketing Industry Growth 06:05
- Career Paths and Growth in Digital Marketing 07:17
- Course Wrap-Up & Next Steps | IBM Digital Marketing Professional Certificate 02:48
- Importance of Digital Strategy 06:22
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