Unlock Business Insights: Master Research Methods with Precision and Confidence!
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409 learners
What you'll learn
Understand the basic types of research and their purposes.
Formulate clear research questions and objectives.
Select appropriate sampling techniques for research data collection.
Conduct effective literature reviews and identify credible sources.
This course includes
2.5 hours of video
Certificate of completion
Access on mobile and TV
Course content
1 modules
• 29 lessons
• 2.5 hours of video
Comprehensive Guide to Business Research Methods
29 lessons
• 2.5 hours
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Research Methods For Business Students | Course Announcement04:19
1.1 What Is A Research03:03
1.2 Basic and Applied Research01:10
1.3 Exploratory, Descriptive and Explanatory Nature Of Research06:08
1.4 Choosing A Research Topic and Idea01:19
1.5 Introduction and Research Rationale03:11
1.6 Problem Description00:58
1.7 Research Aim, Questions and Objectives08:55
1.8 End Of Module 101:10
2.1 What Is A Literature Review In Research Thesis06:31
2.2 Sources Of Information For Literature Review02:43
2.3 Let's Write: First Lines and Literature Review Of Research Thesis20:18
3.1 Overview Of Module 3: Using Research Onion01:28
3.2 Choosing A Research Approach05:55
3.3 Qualitative and Quantitative Research Design07:05
3.4 How To Choose A Research Strategy02:37
3.5 Research Strategy: Experiment03:10
3.6 Research Strategy: Survey02:28
3.7 Research Strategy: Case Study07:43
3.9 Research Strategy: Narrative Inquiry03:40
3.11 Validity and Reliability Of Research09:20
3.12 Role Of A Researcher04:43
4.1 Selecting Samples For A Research01:43
4.2 Probability Sampling Techniques13:55
4.3 Non-Probability Sampling Techniques11:27
5.3 Unstructured, Semi-Structured and Structured Interviews12:16
5.4 Collecting Primary Data Using Questionnaires03:22
5.2 Participant Observation and Structured Observation06:51
