Business To Business Marketing (B2B)
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13 learners
What you'll learn
This course includes
- 29.5 hours of video
- Certificate of completion
- Access on mobile and TV
Course content
1 modules • 61 lessons • 29.5 hours of video
Business To Business Marketing (B2B)
61 lessons
• 29.5 hours
Business To Business Marketing (B2B)
61 lessons
• 29.5 hours
- Business To Business Marketing (B2B) 02:39
- Lec 01- Introduction to Business to Business Marketing 26:52
- Lec 02 - Classification of Products & Customers in B2B Markets 26:12
- Lec 03 - B2B vs B2C Marketing 1 30:09
- Lec 04 - B2B vs B2C Marketing 2 29:27
- Lec 05 - Some Important Concepts and Case Study 24:20
- Lec 21 - Introduction to STP 33:31
- Lec 22 - Segmentation in B2B Markets 31:14
- Lec 23 - Bonama & Shapiro's Nested Approach & Targeting in B2B 33:45
- Lec 24 - Target Market Strategies 27:20
- Lec 25 - Positioning in B2B Markets 30:29
- Lec 26 - B2B Positioning Strategies 31:58
- Lec 27 - Business Market Communication: Personal Selling 25:49
- Lec 28 - Business Market Communication: Sales Force Management 30:25
- Lec 29 - Business Market Communication: Advertising 28:00
- Lec 30 - Business Market Communication: Social Media, Trade shows & more 31:16
- Lec 31 - Business Market Communication: Promotional Budgeting 28:54
- Lec 32 - Demand Forecasting in B2B Markets: Introduction 25:48
- Lec 33 - Demand Forecasting in B2B Markets: Qualitative Methods 36:11
- Lec 34 - Demand Forecasting in B2B Markets: Quantitative Methods 1 28:14
- Lec 35 - Demand Forecasting in B2B Markets: Quantitative Methods 2 39:40
- Lec 36 - B2B Product Management: New Product Development 38:57
- Lec 37 - B2B Product Management: Identifying New Products 34:14
- Lec 38 - B2B Product Management: Customer Value, Product Launch & more 35:13
- Lec 39 - B2B Product Management: Branding 32:32
- Lec 40 - B2B Pricing: Introduction 31:52
- Lec 41 - B2B Pricing: Price Setting Process 1 21:24
- Lec 43 - B2B Pricing: Pricing Methods 39:44
- Lec 44 - B2B Pricing: Geographical & Value Based Pricing 32:09
- Lec 45 - B2B Pricing: Competitive Bidding 23:19
- Lec 46 - Introduction to Relationship Management in B2B Markets 24:14
- Lec 47 - Types of Relationships in B2B Markets & Customer Profitability 28:10
- Lec 48 - Customer Relationship Management 24:05
- Lec 49 - Customer Lifetime Value 27:11
- Lec 50 - B2B Marketing Research: Introduction 26:54
- Lec 51 - B2B Marketing Research: Research Methods 34:12
- Lec 52 - Business Marketing Channels: Introduction & its Types 28:24
- Lec 53 - Business Marketing Channels: Types of Participants 23:12
- Lec 54 - Business Marketing Channels: E-Commerce 24:47
- Lec 55 - Supply Chain Management & its Drivers 30:35
- Lec 56 - Approaches to SCM & Logistics Management 28:08
- Lec 57 - Strategic Business Units (SBU) & BCG Matrix 22:24
- Lec 58 - GE Matrix & McKinsey 7S Framework 26:37
- Lec 59 - Marketing Techniques Implementation & Control 22:36
- Lec 06 - Value Chain Analysis, Core Competence and Outsourcing 34:14
- Lec 07 - Introduction to Organisational Buying Behaviour 26:22
- Lec 08 - Howard's Seth Model 31:55
- Lec 09 - Seth's Model 29:27
- Lec 10 - Webster & Wind Model, Buying Center and Buygrid Framework 36:38
- Lec 11 - Purchasing function Goals & Kralijic's Model 30:03
- Lec 12 - Purchasing Cycle & Procurement Development Process 34:10
- Lec 13 - Strategic Sourcing & Case Study 27:21
- Lec 14 - E - Procurement & Supplier Assesment 32:32
- Lec 15 - B2B Marketing Strategy Formulation 31:00
- Lec 16 - B2B Marketing Strategy Formulation & Balance Scorecard 29:30
- Lec 17 - Balance Scorecard, Strategy Maps & Case Study 33:37
- Lec 18 - Managing Products in B2B Markets: PLC Approach 30:46
- Lec 19 - Managing Products in B2B Markets: TA Life Cycle Approach 30:56
- Lec 20 - Managing Services in B2B Markets 25:14
- Lec 42 - B2B Pricing: Price Setting Process 2 31:01
- Lec 60 - A Comprehensive Case Study 14:53
